Considered as the Oscars of travel industry, Arabian Travel Market opened its 25th edition gates at Dubai World Trade Centre to deals of billions, gathering tourism professionals and companies which witnessed more than 2,500 exhibitors and 40,000 industry professionals from 150 countries.

The exhibition’s venues were flooded by an aurora of hospitality which kept on luring the passers at every step with sensational offers - awesome destinations, theme parks, leisure attractions, travel technology to astonishing hotels of the most modern architecture and smart transport infrastructure.

Trade Centre Arena was the scene for the mind-blogging performance of the most renowned 5-star international hotel groups, all of it enveloped and energized by the marvelous flavors of the best coffee in the world: illycaffè.

Famous hotels and resorts such as Atlantis One&Only Mazagan, Four Seasons, Marriott International or Kempinski were the stages where illy baristas did the show indulging the audience with delicious coffee special recipes, served in coffee cups from illy Art Collection.

After all illycaffè in only about finesse, elegance and continuous improvement, as the message of great singer, songwriter and record producer Andrea Bocelli is saying: “Perfecting who we are is a never-ending story - to offer the world our very best. #LIVEHAPPilly

If coffee is experienced with all five senses, the very objects that hold coffee should please the eye. More than 25 years ago, illy considered how an everyday object like a coffee cup could be rethought – elevated, in fact, to meld the sensory pleasures of coffee and art.

This insight gave rise to the illy Art Collection: small works of art, taking ceramic cup as medium, transforming the simple pleasure of drinking an espresso into an experience that fully engages the senses and the mind.

Take your time and indulge your senses with an illycaffè recipe served in the stylish sets of cups and companion saucers of illy Art Collection.