That’s the frenzied atmosphere which flooded Gulfood 2018, animated by an unmistakable aroma spreading all over the pavilions, guiding your steps to illy show stage. There was no concert, no stand-up comedy, but an electric performance offered by illy on the halls of the greatest F&B expo in the Middle-East swarming with people dazzled by the absolute sense of the tastiest espresso in the world.

Joy, excitement, how-it’s-made curiosity, that was the agenda at illy stand where bartenders had been gracefully sliding along the coffee counter for 5 days, working miracles to the amazement of guests.

From espresso for those deep in love with strong coffee flavor, to the smooth chilled illycrema indulging souls and hearts, everybody thrilled to the marvelous tastes and aroma which was spreading all over the place, luring visitors to the magical white and red scene.

In a pure Italian style, they put a whole artistic production on stage as in a magic show where the excitement would have switched the viewers into children if it was not about coffee. That’s the effect of the unique taste of illy with which no one else can ever compete. A brand and dedication so much loved worldwide which revives U.A.E’s shinny days.

20th and 21st February were the climax of their program, with illy Arabica selection slow preparation tasting (revealing the aroma of selected Arabica brewed with V60) and illy cold brew special recipes (main ingredient of Fresco Veg and Vanilla Sweet Cream).

Illy coffee is only about finesse and elegance - Bocelli.

Even though Gulfood is over, illy designed the concept of illy SHOPs to glorify each single product and to allow consumers to touch, test and taste it. Here coffee lovers and illy fans can hear the brand’s story and be entertained and delighted with the whole range of products and lead throughout the purchase process.

Brought to you in U.A.E by Shura Trading.