Acqua di Fiuggi: The Water That Breaks the Stone
The water of Fiuggi, a small town in central Italy, has been sought-after by European kings and nobilities for centuries because of its health benefits, especially for kidneys. It is exclusively distributed in the UAE by Shura Trading, a company of the Al Mazroui Group.
From Pope Boniface VIII to Michelangelo
“I’ve been drinking for about two months, evening and morning, the water of a fountain 40 miles away from Rome, that breaks the stone and it has broken mine.” This is an extract of a letter written in 1549 by the Italian Renaissance master, Michelangelo, who was suffering from kidney stones. It is one of the oldest and most illustrious testimony of Fiuggi’s benefits.
Fiuggi’s water first became famous in the 13th century, thanks to Pope Boniface VIII, who also suffered from kidney stones. The Sovereign Pontiff knew the source well and resorted to the salutary water for his health. The papal accounting records show 187 orders to transport the water from Fiuggi to Rome. As soon as word of the pope's miraculous recovery spread among the ambassadors to the Vatican, casks of Fiuggi water were sent to Europe's reigning monarchs.
Science-Backed Health Benefits
The secret of the water lies in its composition. Its source is located at the foot of the Ercini mountains, in the region of Lazio, central Italy. With lake sedimentation and volcanic phenomena, the soil has been enriched with a layer of silt, clay, tuffs and ashes. Today, the water is enriched with substances beneficial to health that purify the body and contribute to one’s well-being.
Fiuggi is a mineral water with a temperature at the source of 12.4°C. It has been proven to be effective in breaking down and flushing out kidney stones and helping to improve kidney function. Various medical studies have been performed and published in Italian scientific journals. An investigation was carried out by the Department of Medical Therapy of the University of Rome - La Sapienza. It showed that drinking Fiuggi water leads to a “strong reduction, and sometimes even to the elimination, of the calcium oxalate monohydrate present in the urinary sediment, reducing the risk of oxalic calculosis”. Calcium oxalate stones are the most common type of kidney stones. Fiuggi also prevents hyperuricemia and reduces urinary excretion of uric acid. Until a few decades ago, the mineral water could only be purchased in pharmacies. Today, it is available all over Italy.
From Italy to the World
Overseas, the brand is strengthening its presence in historical markets such as Canada, the United States and Australia. Moreover, it is progressively expanding to new countries with Russia and China. In the United Arab Emirates, the Italian “acqua” is being distributed since 2006 by Shura Trading, a company of the Al Mazroui Group. Established more than 30 years ago in Abu Dhabi to cater to the ever-growing local hospitality business, the enterprise has a dedicated 24/7 sales and after-sales service for all its clients within the UAE. Fiuggi water can be ordered directly on Shura’s online boutique.
Used both in thermal establishments and retail, Fiuggi is the ideal solution for those who want health and quality in a glass.
From Pope Boniface VIII to Michelangelo
“I’ve been drinking for about two months, evening and morning, the water of a fountain 40 miles away from Rome, that breaks the stone and it has broken mine.” This is an extract of a letter written in 1549 by the Italian Renaissance master, Michelangelo, who was suffering from kidney stones. It is one of the oldest and most illustrious testimony of Fiuggi’s benefits.
Fiuggi’s water first became famous in the 13th century, thanks to Pope Boniface VIII, who also suffered from kidney stones. The Sovereign Pontiff knew the source well and resorted to the salutary water for his health. The papal accounting records show 187 orders to transport the water from Fiuggi to Rome. As soon as word of the pope's miraculous recovery spread among the ambassadors to the Vatican, casks of Fiuggi water were sent to Europe's reigning monarchs.
Science-Backed Health Benefits
The secret of the water lies in its composition. Its source is located at the foot of the Ercini mountains, in the region of Lazio, central Italy. With lake sedimentation and volcanic phenomena, the soil has been enriched with a layer of silt, clay, tuffs and ashes. Today, the water is enriched with substances beneficial to health that purify the body and contribute to one’s well-being.
Fiuggi is a mineral water with a temperature at the source of 12.4°C. It has been proven to be effective in breaking down and flushing out kidney stones and helping to improve kidney function. Various medical studies have been performed and published in Italian scientific journals. An investigation was carried out by the Department of Medical Therapy of the University of Rome - La Sapienza. It showed that drinking Fiuggi water leads to a “strong reduction, and sometimes even to the elimination, of the calcium oxalate monohydrate present in the urinary sediment, reducing the risk of oxalic calculosis”. Calcium oxalate stones are the most common type of kidney stones. Fiuggi also prevents hyperuricemia and reduces urinary excretion of uric acid. Until a few decades ago, the mineral water could only be purchased in pharmacies. Today, it is available all over Italy.
From Italy to the World
Overseas, the brand is strengthening its presence in historical markets such as Canada, the United States and Australia. Moreover, it is progressively expanding to new countries with Russia and China. In the United Arab Emirates, the Italian “acqua” is being distributed since 2006 by Shura Trading, a company of the Al Mazroui Group. Established more than 30 years ago in Abu Dhabi to cater to the ever-growing local hospitality business, the enterprise has a dedicated 24/7 sales and after-sales service for all its clients within the UAE. Fiuggi water can be ordered directly on Shura’s online boutique.
Used both in thermal establishments and retail, Fiuggi is the ideal solution for those who want health and quality in a glass.
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